Executive Team

Expertise You Can Count On

The executive team at Central Oregon Truck Company has been carefully assembled over many years with one goal in mind:  Making better decisions for our company and our customers every day. Their expertise, varying backgrounds, and experiences—both in and outside the transportation industry—are yet one more way Central Oregon Truck Company stands out among its competitors.

ceo-rick-williamsRick Williams, CEO

Mr. Williams is one of the founders of the company and has over 30 years of experience in the transportation industry.  His management philosophy &  expertise have been the driving forces behind the company’s continued growth for 20 years. When not at the helm of the company, Rick provides his time and leadership to various local civic and charitable organizations.

paul_coilLuke Williams, Director of Operations

Luke joined the Central Oregon Truck Company team in February of 2012. He started as a manager of our logistics team and quickly moved his way into a leadership position. He became Director of Operations in 2014. Luke’s history as a lumber wholesaler has helped us reach new levels of success through his ability to challenge people to work outside their comfort zone. Luke was raised in the trucking industry and has a passion to help our industry grow. Luke earned his bachelor’s degree majoring in business and minoring in entrepreneurship from Western Oregon University. Luke is very passionate about the Redmond community and is a graduate of 2013 Leadership class. We look forward to many years of Luke’s individual growth which helps push our company to get better every day!

paul_coilPaul Coil, Chief Financial Officer

Paul began his career as a Certified Public Accountant with what–at the time– was the largest of the “Big 8” CPA firms, Peat Marwick, in their Portland, Oregon office. Within a relatively short period, Mr. Coil assumed responsibilities for that office’s largest and fourth largest clients.  He later became the CFO of a regional forest products company and subsequently filled CFO and COO roles with companies in the food processing, beverage distribution, and ammunition/defense industries. Since joining the Company in early 2008, Mr. Coil has overseen and implemented a complete revamping of the company’s financial structure, reporting, and capabilities which have dramatically improved our financial performance and return on investment.  Mr. Coil holds a BA in Accounting from Portland State University.

cale_pearsonLane Lyons, National Sales Director/Counsel

Mr. Lyons joined the company full-time in the summer of 2011 to serve as its National Sales Director and in-house legal counsel. He brings with him many years of experience representing both large and mid-size firms in a myriad of industries. Prior to joining us full time, he served as counsel to the company and its shareholders for over 10 years, as well as a member of its advisory board. Mr. Lyons was previously the tax partner in a regional law firm and later served as in-house counsel and sales director to a nationwide real estate marketing and tax planning firm, during which time he became a much sought-after business and tax consultant and dynamic public speaker. He has also served on the boards of several local civic and charitable organizations. Mr. Lyons holds a BS in Management from the University of Oregon, received his Juris Doctorate from Willamette University, and a Master of Laws (LL.M) in Taxation from the University of Washington.

michael_roosaMichael Roosa, VP Technology and Systems

Mike joined forces with Central Oregon Truck Company in 1996 after working for such companies as McLane Distribution, James Hardie Building Products, & Toyota NAPLD. While at James Hardie, he served as the Shipping Supervisor in their Fontana, CA, plant where he annually managed millions of tons of intermodal freight and planned the plant’s production schedule. In his tenure with Central Oregon Truck, Mike has served as a leader in numerous departments from recruiting to HR to dispatch to FMCSA compliance. Over the years he developed an affinity for the growing forms of technology used to operate and manage fleet operations. Today, Mike serves as the Vice President in charge of information systems development and IT, and spearheads our drive to continually increase our operational efficiencies.

phil_taylorPhil Taylor, VP Fleet & Procurement

One of the Company’s original founders, Phil began his career as a flatbed driver and in 1985 joined our CEO, Rick Williams, at a small trucking firm in SW Washington to serve as its maintenance supervisor. He subsequently joined a well known trucking firm in Sitka, AK, to serve as its maintenance and shop superintendant overseeing multiple maintenance facilities throughout Alaska. In 1995 he reunited with Rick Williams to take over fleet procurement, maintenance, and management for Central Oregon Truck Company where he remains today. Phil’s fleet management experience and knowledge play an essential role in the Company’s daily operations and continued growth and profitability.